Last Updated: October 19, 2015
We encourage you to go to support.lastltr.com if you have any questions or need assistance with using Last Letter.
Information We Collect About You
We collect, process, and retain information from you and any devices you may use when you use or interact with our Website, and in other ways described below.
Information you give us: We receive and store information you enter on our Website or give us in any other way, including your name, address, contact information, information you include in your Letter and payment information.
Information we automatically collect: We collect information about your use of our Website, such as the pages you view and other interactions you have. We receive and store certain types of information whenever you interact with our Website. Our Website uses “cookies,” tagging and other tracking technologies to help enable us to enhance or personalize your experience. This information includes computer and connection information such as statistics on your page views, traffic to and from our Website, referral URL, ad data, your IP address, and device identifiers. This information also may include your browsing history, transaction history, and your web log information.
Information from social media: When you interact with us or our Website on a social media platform, we may collect the personal information that you make available to us on that platform, including your account ID or username and other information included in your posts or messages.
Information from other sources: We may supplement the personal information we collect with information from third parties and add it to our records.
How We Use Your Information
We use your information to help us personalize and improve your experience on the Website, including fulfilling your subscription and requests for information, analyzing trends and statistics, and communicating with you.
We also may use your information to: (1) provide and maintain the Website and for internal or other business purposes; (2) fulfill your requests for information or services; (3) provide customer support and communicate with you; (4) send you offers or other communications about our products and services, such as special or promotional events, including services, products, or events for which we collaborate or co-offer with a third party; (5) detect and prevent activities that may violate our policies or be fraudulent or illegal; (6) optimize or improve our Website, services and operations; (7) perform analyses of users of the Website and their usage patterns; and (8) all other purposes not prohibited by applicable law.
We may use or combine information that we collect offline or we collect or receive from third-party sources, including to enhance, expand, and check the accuracy of our records. Additionally, information collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such information was collected.
How We Share Your Information With Others
We share your personal information with third parties as described below. In addition, we may share information that does not specifically and personally identify you, such as aggregate information, device identifiers or other unique identifiers, with third parties. For information about the choices you have with your information, see the Your Choices About How Your Information Is Used and Shared section below.
Third-party service providers: We engage third-party service providers to perform functions on our behalf. These third parties may access, process, store and retain your personal information when needed to perform their functions.
Unaffiliated organizations: We may share information that personally identifies you, such as your name and email address, with other organizations that provide products, services or information that we think you may be interested in.
Law enforcement, legal process, and emergency situations: We may also use or disclose your personal information if required to do so by law or on the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or our Website; (b) protect and defend our rights or property, the Website or our users, or (c) act to protect the safety of us, users of the Website or the public.
Sharing your authorize: Please remember that any information you include in your Letter and share with others will be available to those third parties and they will be able to print or save a copy of your Letter and may share the Letter or its contents with others. To help protect your privacy and the security of your other accounts and devices, please do not submit any passwords for any devices or third-party accounts to our systems.
How to Access and Modify Your Information
If you would like to request access to or correction of personal information that you have provided to us or that you believe we may have collected about you, please contact us at email@example.com. In order to verify your identity, you may require you to provide us with personal information prior to accessing any records containing information about you. We may not accommodate a request to modify personal information if we believe doing so would violate any law or legal requirement, or cause the information to be incorrect.
Cookies, Tracking Technology and Interest-Based Advertising
Like many websites, we use tracking technologies such as cookies, web beacons and other similar technologies to record your preferences, track the use of our Website and exposure to our advertisements. We may also use these technologies to monitor traffic, improve the Website, and make it easier to use and more relevant. Most web browsers automatically accept cookies but, if you prefer, you can usually modify your browser setting to disable or reject cookies. If you delete or disable your cookies, some features of the Website may not work or may not work as designed.
We use third-party advertising companies who also use these tracking tools to provide advertisements. These third parties may use these technologies to collect information about you when you use the Website. They may collect information about your online activities over time and across different websites and other online services. They may also use persistent identifiers to track your Internet usage across other websites in their networks beyond the Website. They may use this information to provide you with interest-based advertising or other targeted content. While we do not knowingly provide these entities with information that personally identifies you, such third parties may, with sufficient data from other sources, be able to personally identify you, unknown to us.
Your Choices About How Your Information Is Used and Shared
In many instances, you have choices about the information you provide and how we use your information. These choices, and any related consequences, are described in detail below. If you submit any opt-out to request to us by email, please include the email address used on Last Letter (if different from the email address used to submit the request).
Marketing Emails: While you cannot opt-out of receiving notifications and other service-related communications regarding your account, you can opt-out of receiving future promotional and other marketing emails from us by following the unsubscribe instructions in our marketing emails or by emailing us your opt-out request to firstname.lastname@example.org.
Unaffiliated Businesses: You can opt-out of the future sharing of your personal information with unaffiliated third-party businesses for their own marketing purposes by contacting us at email@example.com.
Interest-Based Advertising Choices: You also have choices to limit some tracking mechanisms that collect information when you use the Website. Many web browsers automatically accept cookies, but you can usually modify your browser’s setting to decline cookies if you prefer. Note that if you choose to remove cookies, you may remove opt-out cookies that affect your advertising preferences.
Many of the third-party advertisers that place tracking tools on our Website are members of industry programs that offer you additional choices regarding the collection and use of your information for interest-based advertising. You can learn more about the options available to limit these third parties’ collection and use of your information by visiting the websites for the Network Advertising Initiative and the Digital Advertising Alliance. Please note that opting-out of certain interest-based advertising does not mean that you will receive no advertising, nor will it prevent the receipt of interest-based advertising from third parties that do not participate in these programs.
How We Secure Your Information
We take reasonable security measures to help protect the personal information collected through our Website. Please understand, however, that while we try our best to safeguard your personal information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.
You can help protect the privacy of your own information by using the encryption that we make available on our Website and other techniques to prevent unauthorized interception of your personal information. You are responsible for the security of your information that you transmit to us or view, download, or otherwise access when using unencrypted, public or otherwise unsecured networks.
Other Important Information
Children under thirteen: We will not knowingly collect or use any personal information from children that we know to be under the age of 13. If we become aware of personal information in our database that was collected from a child under 13, we will delete such information.
Your California privacy rights: If you are a California resident, California law permits you to request certain information regarding the disclosure of your personal information by us to third parties for that third parties' direct marketing purposes. To make such a request, please email us your request at firstname.lastname@example.org; so that we can identify you in our records please include the email address used on Last Letter (if different from the email address used to submit the request).
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